Is There a Legitimate Internet Business?

Having been burnt on several “automatic income” systems, I suspect there are more people out there wondering, “Is there such a thing as a “legitimate internet business”?

And, although the answer to that question is “yes”, there are several internet marketing myths for which you might want to be aware.

The number one legitimate internet business myth is that people think it’s easy…

You may have heard people say, “it’s simple, but not easy”… So what’s that supposed to mean? In a nutshell, when people think “easy”, they think “fast”. The truth is, it’s NOT fast. However, when you compare to any other business that you own and you invest all your resources – time, money and effort, a legitimate home based business is no different.

Any business takes time, money and effort if you really want to be successful. Any business needs to be advertised, and your legitimate internet business is no different.

Can you advertise for free? Sure! That’s what I’m doing here with this article. And, by the way, it took me three years to “graduate” to a platinum author level where my articles are finally being read as soon as I post.

The reality about blogging and article writing is that nobody is likely to be reading your content, because your site is only one out of 17 million competing home business websites out there! And, when YOU search for information on Google, are YOU likely to click on websites past the first three that you see? Neither is anyone else! In fact, 70% of the traffic will never click on your link that leads to your website unless you’re at the top of Google.

And you can’t do THAT for free!

So if you’re like most people and fall for the “it’s easy”, and you believe “it’s fast and easy”, you’re liable to be quickly discouraged. The average person will look at a monthly fee and think “How will I ever be able to cover all those monthly fees?” But the successful internet marketer looks at the big picture and thinks, “This can build to something ginormous!”

Another legitimate internet business myth: “Build it and they will come”…

As I mentioned above, if you’re doing only “free” marketing strategies, people don’t just “come” to your website. After trying only “free” for the past few years, I’ve come to the conclusion that those free strategies are getting more difficult with every passing year. However, if you insist on going this route, I do have a few good internet business ideas for ways to promote “for free”.

1) Write articles or create YouTube videos that link to your blog. The more backlinks you can get, the higher you’ll be seen in the search engines.

2) Search for a high PR blog (likely one that is ranking on Google’s page one), and write a sincere comment on the blog. Be sure to add value and be appreciative and sincere. When you sign your name, include the link back to your blog. That’s free traffic to your blog!

3) Post your blog on social media. On Facebook, many people get some action by joining groups (only about five at a time), and then posting in that group. Simply write a compelling one-liner with a link to your blog post. I’ve found that this can stir up a few visitors, but not likely to continue to draw traffic because your post will very soon sink to where it’s not seen unless you get tons of likes and comments right away.

4) Use the Facebook invite tool that works with Google Chrome to invite all your friends to your “event”. Preferably, this would be an invite to a live Google hangout where you discuss the benefits of your product, but I’ve seen invites that lead only to a link to a sales video.

So what’s the difference between a “legitimate internet business” and a scam?

The FTC plays a strong part in tearing a potential scam apart, so they don’t last long. Therefore, the first thing you can look at is how long have they been in business. The thing that turns a potentially legitimate home based business into a scam is the lack of product. Even companies with the best intentions could collapse if the product isn’t one that people want or really need.

Also, take a look at the commission schedule. As a rule, the higher the commission, the less valuable the product, and the less likely people will want to buy it retail. Any multilevel company will want you to commit to an “auto-ship”, or monthly fee of some kind. If it’s completely “free”, look out! The company could be using you to promote their overpriced product – free marketing for the company; a nightmare for you!

Of course, the average “legitimate home based business” multilevel company won’t pay out more than 20% commissions, and some even less! This is just as much of a nightmare, because you’ll need to be making thousands of sales and recruits before you can really even call it your own home business.

SEO Companies: Finding the Best for a High Return on Investment

SEO companies provide services to increase a business’s ranking in the search engines. The primary goal of these companies should not be to simply get you ranked high in the search engines, but to deliver quality, targeted traffic to your website. That is the true mark of a good SEO company.

It is highly recommended that all online businesses spend some time engaging in search engine optimization. The problem is that it takes a lot of time to learn search engine marketing strategies, and the best practices are constantly evolving with regularly changing algorithms.

Because of this, it is important for most businesses to find reputable SEO companies to do the dirty work for them. Unfortunately, there are a lot of bad SEO companies out there who make promises that they can never fulfill.

No one can ever promise you the number one spot on Google for a highly competitive keyword. Google changes things in their algorithm regularly and no one, outside of Google, will ever know exactly what it takes to get ranked number one.

That said, an SEO company can guarantee that you will be ranked in the top six or so within a reasonable time period. Companies should be able to do enough optimization work to be able to beat out the competition that is not well optimized and does not build a lot of backlinks.

But what about those keywords that have a lot of tough competition?

These are usually your money keywords. These keywords often take a great deal of time and effort to get ranked. That are usually short, direct search terms that are searched for by a lot of people and convert well into paying customers.

Such keywords are ones that you will want to target, but only as part of your strategy. You should also be focusing on the longer tail keywords that you can rank for and get some traffic fairly quickly.

For example, if “blue widgets” is a money keyword with high competition, “high-powered specialized blue widgets” may be a strong long-tail keyword to target. Though it might only get you a few visitors per day, it is fairly easy to rank for; therefore, it can be combined with some other long-tail keywords as part of a strategy that can get you some decent traffic fairly quickly.

These are the types of things to keep in mind when searching around for SEO companies. Do not look at the companies that promise you a number one ranking for the most competitive keywords. Look for companies that promise to build your traffic in a logical, systematic manner.

Ask your prospective SEO companies a lot of questions. Find out exactly how they plan on building your traffic. Find out if they have a plan to ensure that the traffic they get you is targeted for what your business has to offer. Find out if they will be delivering you traffic that is shown to convert well into dollars.

Also find out how they will be tracking everything to see how all of their strategies are performing. There are tools that will track just about anything you could possibly want to track when it comes to your web traffic. Make sure your SEO company has a system in place to ensure that they are targeting the right keywords that convert well on your website.

Finding strong, reputable SEO companies is not an easy task. There are so many companies out there that offer search engine optimization services, but very few who do it well. You must be willing to ask the tough questions to ensure that you get the best company that is going to deliver for you the highest return on your investment.

That’s what it’s all about, after all; it is about getting a positive return on your investment. You are likely going to be dishing out a nice chunk of change to get a quality SEO company to work for you–though not a high cost in comparison to other less effective marketing methods. You must ensure that they will deliver a positive ROI for the ultimate success of your business.

Finding the right SEO companies to work for you could help your business grow faster than ever before.

How To Use Google+ For Business

An effective use of social media can be a huge boon to marketing for any business owner, but it presents special opportunities entrepreneurs particularly. Google+ is the second largest social network and boasts a user base of over 343 million people.

If you aren’t sure how to go about using Google+ to promote your business, or if you just want to make sure that you’re using the service to its best advantage, here are some tips on Google+.

• Create a page for your business. First, set up a personal account on Google+’s homepage at plus.Google.com. Once you have a personal account, click on the drop-down menu that says “home” and go to “pages.” From there, click the link that says “create a page.”

• From here, you have to begin the process of gaining followers. To start out, begin following other businesses in your area, both related and unrelated to real estate. Your business page can only follow other business pages. When other business pages add you to their circles, add them back to strengthen the relationship.

• Respond to activity on your page. Once people begin +1ing, commenting, and sharing, thank them and respond to their comments. The more active your page is and the more you respond to your users, the more people will want to interact with your page.

• Promote your page: add the URL to your business card, flyers, blog, and other marketing materials. Connect your services.

• Post useful content often. If you have a blog, post the articles or photos you’re posting there onto your Google+ as well. This will also help you attract followers and page traffic.

• Add the +1 and Circles buttons to your website so that people can follow you from there.

• Add colleagues, related businesses, and friends into your circles. This allows you to share different things with different groups of people.

• Comment on other people’s pages and posts, particularly ones related to your business. That will make you more visible on the network and, again, a more active user.

• Google+ verifies your business with Google, which can help format searches for your business. There are also rumors that businesses associated with a Google+ page get ranked higher in Google’s search results.

• Like in any social media avenue, post as much and as varied content as you can. Blog posts of what’s going on in your business, content related to anything of interest in your community, photos of homes you’re representing, news about goings on in your business, links to applicable content elsewhere on the internet, and links to new content on your website or blog, can help better establish your business on the social network and help you reach out to possible clients or professional contacts.

• There’s a complaint that there aren’t that many users on Google+, but in truth, there are now more users on Google+ than on any social network other than Facebook, including Twitter. Use this myth to your advantage. Many of your competitors may not be investing in Google+, so make sure you do your homework and have an active, lively business page to show to Google+’s 343 million members.